From the Award-Winning Author of 1920: The Year of the Six Presidents
1960--LBJ vs JFK vs Nixon
1960--LBJ vs JFK vs Nixon: The Epic Campaign that Forged Three Presidencies
September 26, 2010—The 50th Anniversary of 1960’s
Presidential Debates:
Expert David Pietrusza Available for Interviews.

Sunday, September 26 marks the 50th anniversary of the momentous John F. Kennedy-
Richard M. Nixon debates—the first televised presidential debates.

In his “
1960: LBJ vs JFK vs Nixon: The Epic Campaign that Fueled Three Presidencies,”
award-winning author David Pietrusza provides the most comprehensive—and gripping—
account of how these four extraordinary debates, watched by an incredible 77 million viewers,
not only permanently transformed the face of media political coverage, but how they impacted
1960’s hairsbreadth electoral contest. He is available for interviews regarding this historic
anniversary.

Pietrusza reveals:

• How 1960’s debates created the format from scratch—and shaped all future jousts.
• JFK’s calculated preparation; Nixon’s fatal overconfidence.
• A bronzed forceful, for-once healthy JFK confronts a weary, cringing, shifty, sweating Nixon.
• Why Nixon was favored to win the first debate.
• Make-up or no make-up? That is the question.
• Debate #1’s painful “Ike” moment; Debate #4’s bizarre machinations regarding invading Cuba.
• Behind the scene secrets: JFK on speed? The truth about any pre-debate trysts.
• Broadcasting legend Don Hewitt’s controversial role in directing the crucial first debate.
• Contrasting radio and television audience perspectives: LBJ’s surprising verdict.
• Nixon’s back-to-the-wall rebound; a wary JFK’s refuses a fifth debate.
• Strategies, blunders, and triumphs of subsequent year’s debates.

Bloomberg Radio, SIRIUS-FM Radio, the Fox News Channel, the History Channel, EBRU-
TV, WNYC, WCBS-TV, WOR, WNYW-TV, the Fox Sports Channel, and the MLB
Channel.

To book Pietrusza contact
Pat McLaughlin at Monteiro & Co. (212-832-8183)

1960: LBJ vs JFK vs Nixon: The Epic Campaign that Fueled Three Presidencies” is published
by Sterling/Union Square Press. Publication of the book's paperback edition coincides with the
50th anniversary of the debates' 50th anniversary.